Quality and Excellent Education:
The university scholars and young professionals are our costumers. They deserve quality and excellent education which are committed to provide in a holistic manner.

Academic Freedom:
In the pursuit of quality education and academic excellence, the UDM shall recognize, promote and support the right of its faculty members to practice academic freedom.

Highest Ethical Standard:
The UDM officials, faculty, staff and researchers shall adhere to the norms of conduct, ethical standards and professional ethics decision and actions.

Members of the student body is empowered with authority and autonomy in managing, planning and making decisions and actions of their own turf.

Pro People:
UDM shall function to effect social development that would benefit the majority of Manilans to acquire free and high quality college education and in turn become an agent of change that would benefit not only the City but the country as well.